GrittyFB partners with high school athletic departments — combining recruiting intelligence software with expert-led advisory — so every football student-athlete on your roster lands at the right college, on the right team, with the right financial fit.
Built by a former collegiate athlete and high school football coach. Used by athletes committing to selective programs across the country.
A sophomore with a 1.9 GPA and limited varsity prospects. A junior weighing eleven schools across multiple divisions in a two-month decision window. A senior already sitting on a real offer that his family didn’t recognize. Different starting points, different timescales, same recruiting reality: the opportunity exists, and millions of dollars in degree value are available. The only thing missing? The insights and organization student-athletes need to plan their next right step. GrittyFB closes that gap regardless of where the family enters the process.
National average for Adjusted Bachelor’s Degree Lifetime Value: ~$900K. Figures drawn from GrittyFB advising engagements. Path EV figures are probability-weighted.
Choosing the wrong college — attending a low-value institution, taking on debt, not completing — destroys roughly $1M in lifetime net worth compared to a strong-fit, completed degree.
Every other financial catastrophe has an exit. A bad mortgage is dischargeable. A failed business goes through bankruptcy. Markets recover.
Student debt is the only major household debt that survives bankruptcy. The credential gap is permanent. The lost cohort years can't be recovered. There is no walk-away. There is no reset.
For a football student-athlete, the stakes compound. Recruiting decisions made at 16 and 17 — often with incomplete information, manufactured urgency, and no independent advocate — set the trajectory for the rest of their lives.
This is why GrittyFB exists.Sources: Chetty et al., admin earnings data; peer-reviewed higher-education ROI research. Full citations available on request.
Every student-athlete's college fit is different. The cost of getting it wrong is generational. GrittyFB replaces guesswork with the same institutional-grade analysis used by families with the deepest cultural capital — athletic fit, academic percentile, true out-of-pocket cost, and long-term ROI for every program in NCAA Divisions I-FBS, I-FCS, II, and III.
Coordinating communication across high school administrators, guidance counselors, coaches, families, college admissions officers, and college coaches is the work that breaks down. GrittyOS makes sure the right checkpoint happens at the right time, with the right information, every time.
The conventional wisdom in recruiting points families toward a single Division I scholarship offer — statistically unavailable to most. GrittyFB surfaces the Platinum Opportunity: a selective institution, even at D-III or FCS, that produces stronger lifetime earnings, deeper alumni networks, and better long-term outcomes than waiting on a D-I offer to a less selective school. We focus on 40 over 4.
GrittyOS sits alongside the tools your students already use — Hudl, NCAA profiles, College Board — and gives your department the layer none of them provide: decision intelligence built around your roster.
Our proprietary Grit Fit algorithm scores every NCAA football program against the student-athlete's profile. Map every match. See every fit. No more random Twitter outreach.
The Recruiting Scoreboard tracks where every student-athlete stands with every target school across the 15-step recruiting journey. Coaches see their roster at a glance. Families see progress. ADs see outcomes.
| Rank | School | 7-Step Journey | Offers | QOS | Compound |
|---|---|---|---|---|---|
| 1 | Trinity College NESCAC · D-III |
Verbal | 94% | 91 | |
| 2 | Bates College NESCAC · D-III |
Verbal | 88% | 87 | |
| 3 | Bowdoin College NESCAC · D-III |
Pre-Read | 82% | 85 | |
| 4 | Hamilton College NESCAC · D-III |
Camp invite | 78% | 80 | |
| 5 | Holy Cross Patriot · FCS |
Q-naire | 71% | 76 | |
| 6 | Union College Liberty · D-III |
Outreach | 68% | 72 |
Use 24–48 hours after attending a camp where the coach was present
Coach Communication Guides give student-athletes the right script for every step. Gritty Guides give families a playbook for every junction in the recruiting cycle — from first questionnaire to verbal offer to early-read.
Coach Recruiting Dashboard surfaces every athlete's status, every camp registration, every junior day, every coach contact — without your head coach having to maintain it manually.
GrittyFB engagements pair the platform with expert-led advisory. Athletic departments don't just buy access — they get a recruiting program, a strategic partner, and a system their coaches and counselors can run with confidence.
We onboard your AD office, head coach, college counseling team, and student-athletes onto the platform. We integrate GrittyOS with the systems you already use — Hudl, NCAA profiles, your SIS — so the data flows where it needs to go without your staff lifting a finger.
Gritty Guides is the advisory layer for student-athletes and families. From first questionnaire to camp strategy to verbal offer to financial pre-read, families get direct, founder-informed guidance at the moments that matter most. No more guessing what comes next.
Your head football coach gets a recruiting system that works without becoming a second job. Your college counselors get visibility into every athlete's process. We train, we coach, and we stay engaged through the recruiting cycle so your team operates with confidence.
Every GrittyFB partnership starts with a 15-minute call with the founder. We scope the engagement to your department's roster, calendar, and goals.
Talk to the Founder →Cycle measured: January 17, 2026 – April 20, 2026. Players had no prior college coach contact at start of cycle.
"GrittyFB's strategic guidance was a game-changer for our family. We always knew which step came next, what to say to which coach, and which schools genuinely fit our son academically and athletically. The Gritty Guides made hard decisions feel grounded in real analysis, not guesswork."
"My son has had verbal offers from selective schools we never thought were within reach. GrittyOS surfaced colleges we'd never have considered on our own — and the data made the case for why they were genuinely strong fits. The recruiting picture finally felt understandable instead of overwhelming."
"GrittyFB gave our family more than a tool — it gave us a partner through one of the biggest decisions a teenager will ever make. Between the platform's clarity and the direct guidance from the team, our son went from overwhelmed to in control of his recruiting process."
Testimonials anonymized at parents' request. Each family has a son in the GrittyFB Class of 2027 cohort.
Playing big-time college football was my childhood dream.
But a week before my senior year of high school football began, I broke my foot.
Big dreams and plans evaporated overnight.
But I had something most folks don't have, a legendary coach.
Not only was my high school coach a caring mentor to hundreds of student-athletes, but he also served as our athletic director and a guidance counselor. I have never known a better-connected coach nor someone who did more to change the lives of high school student-athletes. He made one phone call to a college coach and changed my life.
Times have changed. High school athletics have too. The college recruiting process is almost unrecognizable. The system has too many cracks, and far too many young athletes are falling through them.
I recognize the challenges facing my athletes. They know college football destinations but are unclear on the road that leads to them. Some have parents and coaches who can navigate the system. They land at selective schools that change lives. The ones without spend years searching for opportunities in places where they rarely materialize.
I built GrittyFB to close that gap.
The recruiting intelligence available only to the most connected coaches and counselors — fit modeling, financial analysis, process coordination, conference-by-conference timing — should be available to every student-athlete at every high school. Especially the ones the recruiting process overlooks.
I had someone who looked out for me. GrittyFB provides the same coverage in a new era.
That's the company. That's the mission. If your athletic department serves student-athletes who deserve better than the default path, I'd like to talk.
Founder, GrittyFB
Talk to ChrisPer-athlete software pricing is below. Advisory engagements are scoped per athletic department — we'll talk through the right partnership structure on the founder call.
Same software access. Pay as you go.
Onboarding, integration, family advisory, and coach enablement engagements are scoped to your athletic department's roster size, recruiting calendar, and goals. Most partnerships start at the department level. We'll walk through scope and pricing on the founder call.
15-minute call. I'll walk you through GrittyFB — software, advisory, and how the two work together — share what we're seeing in the Class of 2027 cycle, and we'll figure out together whether your athletic department is a fit for founding partnership.
Talk to Coach Conroy